The A2 Advantage

Ann Cleveland and Anna Villierme are trusted, senior-level, results-driven media executives. Each brings over two decades of agency and brand-side experience to develop innovative media strategies across diverse industries. Their creative, flexible mindset enables them to craft campaigns that not only meet financial goals but also connect meaningfully with audiences.

They excel at managing projects of all scales, from small targeted campaigns to large-scale initiatives with budgets exceeding $100M. Their versatility allows them to apply the same level of expertise and attention to detail across projects of varying size. They excel at managing large-scale projects, (should we say something about smaller scale projects also since most people who contact us might be on the smaller end?) having overseen budgets exceeding $100M. They’ve consistently surpassed targets in areas ranging from user acquisition to social engagement, all while preserving brand integrity. Their extensive industry network and broad experience allow them to negotiate effectively with media vendors and pioneer groundbreaking campaign plans.

Ann and Anna are also known for their leadership. They prioritize building diverse, effective teams and nurturing strong partnerships with stakeholders, colleagues, and agencies. By combining analytical rigor with creative innovation, they develop scalable programs rooted in measurable results. Their proven ability to adapt swiftly to market changes has repeatedly transformed challenges into opportunities for the brands they represent.

Key Accomplishments:

• Athleta: Developed and executed a multi-pronged International Tourism marketing strategy that increased return by 25% in 6 months. Created an efficient, brand-enhancing advertorial program that drove sales ROI 6x higher than previous efforts.

• Cisco Webex: Built the global brand media team from the ground up, rapidly developing and implementing comprehensive campaigns across all media channels, including TV, digital, and social platforms.

• Gap Outlet: Led global, cross-channel marketing and promotional strategies, resulting in 74% customer base growth over four years. Steered the shift to digital coupon strategies, tripling return on ad spend. Developed programs that enhanced cross-brand customer spend at Gap-owned outlet stores, generating nearly $50M in net retail and 77K in incremental purchases over a 6-month period. Pioneered social media strategies, including first-mover testing with platforms, resulting in improved brand perception, engagement, and sales. Revamped SEM/SEO programs to drive better conversion and build a new customer base efficiently. Developed and executed a multi-pronged International Tourism marketing strategy that increased return by 25% in 6 months. Created an efficient, brand-enhancing advertorial program that drove sales ROI 6x higher than previous efforts.

• Gap Inc, Corporate: Led strategic partnerships with Google and Meta, pioneering social media advertising for Gap Inc. Secured early-adopter status on emerging platforms, including being one of the first five advertisers on Instagram. Implemented innovative testing strategies that established social media as a high-value advertising channel, driving significant brand growth and setting industry benchmarks.

• NPR: As Sales Lead for the National network, tripled revenue through partnerships with prominent brands such as Starbucks, REI, Charles Schwab, and Netflix. Introduced podcast sponsorships during a period of rapid listener growth (+56%), driving a substantial increase in podcast revenue.

• Pandora: Surpassed listener acquisition targets within 7 months while elevating core brand metrics, including a 40% surge in “consideration” among growth audience and a 48% uptick in engagement. Developed a partnership with T-Mobile that drove record subscription growth for Pandora.